With over 450 million active users on Twitter and millions of tweets sent out daily, it’s a dynamic space for engagement. To stand out and grow your following, it’s crucial to have an appealing profile. Engaging with influencers, consistently tweeting and retweeting, tagging relevant people, and using popular hashtags are essential strategies. Additionally, using images and videos and promoting yourself or your brand effectively can significantly boost your reach. Let’s explore some practical ways to organically increase your Twitter followers.
8 Brilliant strategies for getting more followers on Twitter:
1. Complete your Twitter profile:
Your Twitter profile is searchable both in the app and on search engines like Google. To increase your visibility and attract new followers, make sure your profile is fully optimized. Here’s what you need:
- A high-quality profile photo
- Relevant tags, keywords, and location details
- A touch of personality
For inspiration, look at PlayStation’s profile. The global gaming brand includes common name variants (like PS4, PS5, PS VR), uses a branded profile image, and clearly lists location information.
2. Tweet consistently:
Twitter is like a bustling conversational marketplace where people come daily to join discussions that catch their interest. For any brand, big or small, consistently delivering engaging content that resonates with your audience should be a top priority.
While there isn’t a set number of tweets you should post, it’s generally advised to tweet at least twice a day to maintain your brand’s visibility in the constant stream of updates.
To boost your follower count, consider initiating lively and entertaining conversations with other companies. Using strategic brand tools can amplify these interactions and strengthen your online presence.
A great example of creative brand interaction on Twitter is when Oreo joined the “Game of Thrones” finale buzz by tweeting an image of a cookie on the Iron Throne. They tagged other snack brands like Chips Ahoy! and Pringles, sparking a fun conversation and driving significant engagement.
3. Stay Active and Engaged:
Engaging with users is key to gaining exposure and building a strong following. Tweet consistently, respond to mentions or customer support inquiries, like and retweet others’ posts, and add your comments thoughtfully. Mention other users when relevant, and participate in Tweet chats to connect in real-time with followers who share your interests.
4. Find Good Content:
To grow your Twitter followers, focus on quality over quantity by sharing diverse content. Use Twitter polls, highlight customer stories, share recent blog posts, and keep your audience updated with brand and industry news. To make a strong impression, pin your most engaging tweets to the top of your profile, ensuring they’re the first thing visitors see when they check out your page.
5. Add Videos and Images:
Visual content drives higher engagement on Twitter. Studies show that tweets with images can boost interaction by about 150%, and tweets with videos are six times more likely to be shared. While visuals like images, videos, memes, and infographics capture 97% of people’s attention, be sure to use original or properly licensed content to avoid copyright issues. Including these in your posts is a smart move for better engagement.
Using hashtags correctly can boost your chances of getting retweeted by 40%. The best practice is to stick to three hashtags per tweet, as adding more can reduce engagement by 17%.
But how do you choose the right hashtags? Twitter analytics tools like Keyhole can help. They allow you to track hashtags and keywords, showing how often they’re used and what people are saying about them. You can also get instant metrics like reach and impressions, saving you time and helping you craft a data-driven Twitter marketing strategy.
7. Post at the right time:
Timing your posts is crucial for maximizing engagement. To reach the most people, post when your target audience is most active on Twitter. This might vary depending on your audience’s location and habits, so consider using Twitter analytics to determine the best times to tweet. Consistently posting at optimal times can help you gain more followers and boost interaction with your content.
8. Use Twitter analytics tools :
Having a Twitter marketing strategy is essential, but it’s just as important to track the results of your efforts. Tools like Keyhole make this easy by providing in-depth Twitter analytics.
These Twitter analytics tools help you grow your Twitter followers by tracking engagement, such as tweets, retweets, likes, and replies, and simplify the reporting process. It offers real-time data on market share, key metrics, competitor performance, and ways to improve your visibility on Twitter.
Additionally, some Twitter analytics tools give insights into how people feel about specific topics, which is valuable for refining your strategy. The platform also allows you to automate reporting, export data in CSV or XLS formats, and create customized reports that are ready to present to clients and stakeholders.
